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It’s Nice To Be Understood

It’s always great when someone out there really hears you. Today my Google crawler found an online review of our book by Kathleen Allen, the Director of the USC Marshall Center for Technology Commercialization. Dr. Allen specializes in entrepreneurship, and she immediately recognized the applicability of our book to entrepreneurs. Here is an excerpt from her review:

“One of the things I like most about a great non-fiction book is that it challenges me to look at what I know (or what I think I know) from a completely different perspective; and that’s exactly what Jeanne Liedtka and Tim Ogilvie did in their new book, Designing for Growth: A Design Thinking Tool Kit for Managers. Using real examples, graphics, and guides, Designing for Growth puts the reader into the mind of the designer and then provides a plan and a tool kit to help readers practice some of the techniques that designers use to gain empathy with the customer so they can design products and services that have meaning and meet real needs.”

Find the entire review at: